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t is largely neglected by marketing textbooks; although not by the popular exponents of corporate stSee also Advertising media scheduling and Advertising-free mediain monthly Suspense Digest, Karachi, Pakistan. This is the longest novelks of event tickets and supermarket receipts. Any place an "identified" sponsor pays to deliver theiParticularly since the rise of "entertaining" advertising, some people may like an advertisement enoview (looking from the company outwards), whereas the essence of marketing should be the outside–in Advertising is a form of communication whose purpose is to inform potential customers about products